Carnival Cruise Rebrand
Client: Carnival Cruise Line
Category: Re-brand, Branding
Components: Logo re-design, promotional mockups, stationary, full proposal book
The aim for this re-brand was to create a new visual identity for Carnival that appeals to both loyal guests and a younger audience. The goal was to keep the excitement of Carnival’s cruises alive.
The aim for this re-brand was to create a new visual identity for Carnival that appeals to both loyal guests and a younger audience. The goal was to keep the excitement of Carnival’s cruises alive. This re-brand started by researching Carnival’s brand history, audience preferences, competitors, etc. The logo includes a wave and a starfish, capturing Carnival’s essence of fun from sailing through the open waters to the many excursions on land. Carnival has something for everyone.
Along with a full rebrand and promotional items a new design for their app and webpage was created.
